Inbound Lead Generation from Organic and Paid Online Channels

05/04/2018

Lead Generation

We use a data-driven marketing approach to generate quality inbound business leads using both Organic and Paid Advertising Channels.

To get the best Return On Investment and the lowest Cost Per Lead we build optimal funnels to utilise the most relevant digital channels. Whether it be Search, Social, Email or Messenger, Paid or Organic, each channel can become part of a data-driven marketing campaign through a series of our proven marketing funnels.

Because we use a data-driven marketing approach, your return is maximised even more by also bringing positive awareness for your brand across multiple channels at the same time as generating leads. We believe personal branding is just as important as lead generation, because we all know people buy from people.

HOW WE APPROACH BRANDING

Depending on the funnels used, we employ the following lead generation techniques and proven digital marketing activities:

follow our lead

From paid campaign budgets as low as £500 per month to large scale in the 10’s of thousands per month, we have the experience and expertise to generate the lowest cost per lead and highest volume of leads online from pay per click advertising in your industry.

Organic traffic from both Google and Bing ultimately gives the best Return on Investment, however this is usually a long term tactic utilising high quality and relevant content which can take an abundance of time and resources to produce. Fortunately, both Google and Bing favour quality content over quantity of content.
Within our SEO campaigns, we not only optimise your pages and content technically for high ranking search positions, we also define and implement outreach and social proof.

As the age-old marketing cliché goes, “content is king.” This still holds true in 2018, although with the Google algorithms in a constant state of evolution, high volume of content is no longer seen as a ranking signal. Quality and relevancy are now both king and queen in the content marketing world. We focus on producing high quality content that will attract and retain customers, and then work hard to get it beyond your competitors in the search results.

Email campaigns are still key to retaining or growing an audience, but in our experience you need to get the right balance of free value and sales content to maximise any leads generated. After all, you don’t want to lose people from your tribe. Similar to email campaigns, Messenger marketing is a relatively new channel that is proving very successful, with average open rates of 80%.

Building different audiences across different channels online is key to lead gen campaigns. We can help design and develop the right funnels to provide optimal success with your tribe.

Team players…

If you’re a business with your own marketing department and require any or all of our digital marketing services, we can work with your team to create a flow of perpetual traffic and enhance your existing or future lead gen campaigns.

Of course if you do not require a fully integrated marketing campaign and just need proven paid search management we can do that too!

Get more from your tribe.

let's generate leads together