Branding and Awareness by Tribeminer
Does your tribe trust your brand?
When you brand your business you give it an identity.
You also give it a set of values and personality that should be recognisable and relatable to your audience.
Branding online is an operation to maintain and improve positive recognition and trust towards your business identity.
To do this online requires a lot of focus across multiple channels, starting with your own website and how your business is presented or portrayed.
- Maybe your social media does not reflect your brand and message?
- Maybe the tone of voice across channels to not match up?
- Maybe your reviews are poor and affect your inbound lead generation campaigns?
Branding is all about building relationships with your tribe, here are a few areas we concentrate on for success…
any strong relationship starts with
Your website is your virtual home for your brand. Think of it like a shop front. It should reflect what your brand is about, and your business personality, as this is where a good chunk of your fan base will begin their relationship with you. Remember the old saying “Your first impression is the last impression”? We will work with you to manage how your brand is presented and communicated on your website.
A Wise man once said – “For it is in giving that we receive”. The most successful businesses online are those who offer something of value for their tribe.
We work with your business to forge an offer your audience cannot refuse, then work hard to send them down your sales funnel.
No amount of great marketing can produce success with a poor offer.
Your company’s personality is what allows people to recognise your brand. The way you communicate and interact with followers on social media can really make a difference, because it means you can be seen as the really nice company, the hilarious company, or the professional and informative company- its all about reflecting your product and identity! We can help you craft a consistent and effective brand personality, and maintain it on all of your channels.
How do you think people perceive your business on Social Media? Do they talk about you positively or negatively?
Fortunately, we offer Social Monitoring. We listen to your tribe and acquire valuable feedback. We also help your brand identity flourish across your social media channels.
No matter how much you promote your own business in a positive light, people talk. We manage expectations and your tribe’s voice online through reviews and testimonials. Transparency is key to trust, there is no better way to build this trust than with a good honest review.
If you’re a business with your own marketing department and require any or all of our digital marketing services, we can work with your team to help manage and improve your brand identity online.
Of course if you do not require a fully integrated marketing campaign and just need a specific area of branding online, such as review management, we can do that too!