Neuromarketing: everything you need to know

Neuromarketing: everything you need to know

Neuromarketing is a confusing concept to some, but maybe rightly so. It’s quite hard to know where neuromarketing begins and regular marketing ends, and it’s often argued that all marketing is neuromarketing. That being said, in this post, we’ll explain the definition...
What is influencer marketing?

What is influencer marketing?

What is influencer marketing? Influencer marketing is a pretty big buzzword in the world of marketing, and it is one that some businesses still don’t get (which can really make a company seem old-fashioned). While it isn’t something every small business owner can just...
Why your SME needs to be on social media

Why your SME needs to be on social media

According to Statista, as of 2019, there are 2.77 billion social media users on the internet. This presents business owners with a huge and free market to advertise to. Despite this, there are still quite a lot of small to medium-sized businesses who don’t see the...